Facilitating China Market Tourism Trade Familiarizations

A familiarization (famil) brings key trade (travel distributors) from within Australia and around the world to experience products that make Geraldton and Australia’s Coral Coast a desirable holiday and business event destination.

For trade famils, the City of Greater Geraldton  works with Tourism WA, Australia’s Coral Coast and a number of travel distribution partners across retail, wholesale, aviation and inbound operators, to learn about key our products and destination information with a focus on the China Market.

The Familiarization Program is available to tourism operators who provide quality products across the Mid West and Australia’s Coral Coast.

We understand that all markets have individual requirements and therefore we include destinations and products in familiarization itineraries that are specifically aligned  with the interests of this market (i.e.: China Market).   

Benefits for tourism operators

​​​​​Familiarizations aim to add value to the existing marketing activities of a tourism business and promote Geraldton and the region nationally and internationally.

Whilst familiarizations (famils) can provide a return on investment to a tourism operator, they should never be seen as the only means by which a business is promoted.

Tourism operators should be mindful there is no guarantee of media exposure or sales resulting from a famil.  Supplier support however provides favorable coverage of a famil destination as a whole.